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Top businesses use these 5 landing pages to market their membership offer
Lots of you have been asking me what type of landing pages I use on my site. So, I wanted to write a quick overview detailing the five landing page types I use the most.
There are other types out there, but in my opinion these are the most important for growing your business online.
Replicate results. Not work.
Why do extra work when you could be growing your business? Through our tested process, we’ll help you find clarity in what you need and maximize your efforts from beginning to end.
01
Squeeze Pages
These are short-form landing pages designed to collect email addresses. They usually include a free piece of content or discount (known as a lead magnet) to entice people to hand over their email. Here’s some more information on squeeze pages
02
Sales Page (Short-Term)
If you have a free or low-cost item, a short sales page is best. These consist of a headline, a short description, maybe a few benefits and/or testimonials, and a call to action.
03
Sales Page (Long-Term)
For your higher-ticket items, you’ll likely need a longer sales page to answer all your customers’ questions. A longer page gives you the chance to build trust and address any objections they might have. Read this article to learn more about sales pages.
04
Thank You Page
A lot of businesses are missing out on additional sales by not optimizing their thank you pages. Including a call to action here is a great way to upsell and boost conversions. Check out this blog for more tip.
05
404 Page
This is another page type that’s overlooked. These appear when someone tries to access a page that doesn’t exist. Including links to other pages keeps visitors engaged and prevents them from leaving. You can find more info here.